The summer tourist season in Greece usually starts after Orthodox Easter, which this year falls on April 24th. Greece is expecting a large number of visitors this year, with officials forecasting revenues to hit 80% of 2019 levels, a record year before the pandemic sent trips to record levels.

From May 1 to August 31, the public will no longer be required to show proof of coronavirus vaccination or illness to enter indoor or open spaces such as restaurants, and authorities are also considering removing the requirement to show proof of an EU digital Covid-19 certificate to enter the country. All measures will be re-evaluated in September.

Greece is one of the most popular summer travel destinations in Europe. In 2019 more than 33 million tourists visit the country, mostly from the United Kingdom, Germany and USA. The greek tourism industry accounts for about one-fifth of the economy and employs one-fifth of the people.

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According to a survey conducted in the public of the United States of America, travel will become more important, with an emphasis on creating “unique moments” in places that have not been visited before and which have been postponed due to the Covid-19 pandemic, as well as the intention to spend more this year compared to 2019.

But what are the most important statistical conclusions from this research?

62% of respondents said that the overall image of a company they had visited in the past played a significant role in their bookings while 70% of travelers said that the cancellation policy would influence their final decision. 85% pay close attention to the company’s pricing policy and 70% are very interested in the protection measures taken by each tourism business against Covid-19.

The research also looked at the reasons that influenced travelers to choose their destinations. 57% of respondents used the internet as a source of travel inspiration when at the same time three out of four prospective tourists search for travel information through online travel guides, influencers and the experiences of friends and acquaintances.

Also 2 in 10 travelers said they want more cultural activities under the guidance of experts. In short, they seek activities and tours in which professional guides will enable the traveler to relax and learn what an area has to offer in travel in 2022 or later.

Another important conclusion is that half of those who participated in this research, stated that the ecological image of the company also played a big role in their final decision.

Who will be the winners of this tourist season?

Research shows that travelers are determined to spend more money, so the winners will be cultural experience providers (tours and attractions), tourism businesses that serve visitors to the country and companies that meet health safety standards.

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